MARY SMITH

Fractional Director of Operations

Digital marketing agency serving fitness studios, $1.5M revenue. Brought in to build operational infrastructure and strategic planning systems during growth phase.

• Built comprehensive financial model projecting four growth scenarios to $4M revenue, including unit economics analysis, pricing sensitivity modeling, and resource capacity planning that informed $200K+ hiring decisions
• Led company-wide implementation of Entrepreneurial Operating System (EOS), designing scorecards, facilitating quarterly planning, and establishing accountability frameworks that improved cross-team alignment
• Designed and executed hiring strategy for key operational roles, including compensation structures, interview frameworks, and role definitions that attracted senior talent within budget constraints
• Architected integrated systems infrastructure connecting Airtable (client management), Rippling (HRIS/payroll), QuickBooks (financials), and ClickUp (operations), eliminating manual data entry and enabling real-time reporting
• Streamlined onboarding and compliance processes by implementing HRIS system, reducing administrative overhead by 30% while improving employee experience

Fractional operations consulting for small businesses and startups requiring strategic infrastructure and systems implementation.

• Reduced client deliverable turnaround time by 30% for boutique SaaS recruitment agency by redesigning workflows, implementing automation, and establishing clear handoff protocols
• Created comprehensive business playbooks for multiple small businesses, documenting sales strategies, operational processes, and growth frameworks tailored to each company's stage and needs
• Implemented and integrated HubSpot CRM, CMS, and ATS for multiple clients, improving lead management efficiency, data synchronization, and recruitment pipeline visibility
• Led cross-functional optimization projects, identifying bottlenecks and implementing systematic solutions that improved team collaboration and operational efficiency

B2B SaaS consulting firm partnering with enterprise technology companies (Splunk, VMware) on customer lifecycle strategy and Net Dollar Retention optimization.

• Served as strategic advisor to CEO, COO, and President, providing financial analysis, scenario planning, and operational recommendations that informed key business decisions and growth strategy
• Managed $1.5M annual budget, achieving 15% cost reduction through strategic vendor negotiations, process optimization, and resource reallocation while maintaining service quality
• Led US office setup including cross-border financial reporting, HR compliance, payroll integration, and dual-currency operations (CAD/USD), ensuring seamless expansion and regulatory compliance
• Designed and implemented EOS scorecards capturing company-wide metrics with weekly, monthly, and quarterly reporting cadences that improved visibility and accountability
• Optimized talent acquisition and onboarding, reducing HR operational hours by 10 hours per week through process automation, template standardization, and system integration
• Implemented resource planning tools that increased consultant utilization rates and revenue capacity, enabling the company to scale consulting delivery without proportional headcount growth

Interactive event technology franchise network with 350+ global partners.

• Cut franchisee training costs by 30% and reduced onboarding time by 66% through comprehensive program redesign, eliminating redundancies and implementing scalable training materials
• Reduced support calls by 40% by creating franchisee support function, developing self-service resources, and implementing proactive communication protocols
• Established Franchise Advisory Council to enhance franchisee feedback loop and senior management dialogue, improving network satisfaction and operational alignment